about us

About US

We have come from The Way, across the east to the west, the past to the future, translating feelings from the heart to a visual spectacle.

The Way, here we are.

The Way is an international luxury art jewellery brand based in London, with designs that contain glamour and playful elegance; created from precious metals, gemstones, diamonds that are sourced internationally and cut to our own specifications. The Way art jewellery challenges traditional design, showcasing goldwork with novel shapes, that delight with the beauty of their exquisite freehand sculpturing.

Our collections contain collaborations with some of the world’s finest artisans and gem cutters - creators of beautiful and timeless jewellery. Each piece of jewellery produced is a unique piece, one of a kind and non-replicable. Our jewellery incorporates many years of innovative design exploration and meticulous craftsmanship, boasting highly collectable pieces that are part of both public and private collection. Wielding vibrancy and duality, these pieces can be admired as wearable sculptures or artworks in their own right.  

We incorporate traditional methods with state-of-the-art manufacturing equipment to create high quality, hand crafted art jewellery as well as undertaking bespoke and corporate commissions. The Way is guaranteed to garner attention from this generation and the next.


Designers
 
Elliot Strebel

Elliot is a Swiss designer. His designs are a reflection of his rich cultural background, which challenges our perception of what is considered beautiful. In his work, he deals with topics like gender equality, overconsumption, sustainability and the transience of life.  He designs and creates inspiring, contemporary jewelry for both men and women, creating his signature androgynous style. He diversifies his approach with digital tools and materials, exploring and pushing the capabilities of bespoke software tools and 3D printing to materialise complex forms. Combined with meticulous hand finishing techniques, such as cutting, polishing and construction, the pieces are both sophisticated and futuristic.

Cristoforo Hu

With his Chinese background, Cris has inherited the crafts and skill from his family over 20 years, and has accumulated a wealth of experience and expertise in his field. He has departed from creating solely decorative ornaments that exist as social markers, into a new artform not restricted to specific techniques, materials, subjects or aesthetics. His design is inspired by ancient Chinese history and art, weaving ambiguous and thought-provoking messages with his heritage. Cris makes his jewellery open up dialogue between the wearer and its audience. His artistic endeavour contains many layers and urge us to reflect upon and question our own system of belief of what is considered precious and beautiful.

Miranda Cooper

With her English background, Miranda has reinvigorated some of the antique jewellery-making techniques she had discovered during her time in the auction business. She wanted to revitalise olden jewellery, maintaining the features of their origins, while staying relevant and wearable for women today. The whole idea of creating contemporary yet timeless pieces, designed to be passed down through generations, is at the very core of what she does. Melding antique inspirations with contemporary style, this unique aesthetic stems from Miranda’s childhood in Oxford, surrounded by art, antiquities and objects collected by her mother, as well as trips frequenting modern art galleries. Miranda’s playful, original designs are brought to life by master craftspeople in our workshop. We champion exceptional hand-craftsmanship, using traditional goldsmithing techniques to create beautiful, unique and modern treasures that become a beloved part of our clients’ jewellery case.
 

Philosophy

Excellence comes as standard, with editions strictly limited and superbly presented, resulting in unique collectables to be treasured today and cherished by generations to come.

The Way Art Jewellery’s aim is to build a brand of trust and build upon the excellence of design and craftsmanship for which we are renowned. We operate with transparency to develop functional, aesthetically beautiful, ethically and sustainably made products which are made to withstand the test of time through excellent craftsmanship and by only using the highest quality materials.

We are committed to ensuring that we are as environmentally responsible and ethical as possible. We know we can do better, so we review and update policies where and when improvements can be made.

We ensure that all gemstones used in our designs are certified conflict free. we aim to have the finest collection of ethically sourced gems you will find anywhere. We know where they come from and the conditions of the cutting factories. We are constantly striving for the best quality stones and making sure our sources adhere to humane work conditions that not only benefit the mining artisan communities from which they are sourced but that also consider the impact on the environment.

We recycle all of the materials used in processes as far as possible, scrap metals are re-melted and used in the production of other goods. Any metal which cannot be reused by us is sent for refining and is re-entered into the supply chain.

We use our due diligence as far as we can to ensure that all of our supply chain is ethical and responsible.